Ringier is an internationally active, modern media group with an integrated and diversified value creation chain. The current strategy is based not only on media but also on e-commerce and entertainment. Adblock Strategy – libertatea.ro Libertatea is using an Adblock solution, it seems this solution is “Acceptable Ads” operated by Eyeo GMBH which owns Adblock... Read more...

Nowadays we are seeing more and more Ad recovery solutions as an alternative against Adblock. How does it work and do you really need them? The story begins with EYEO Gmbh, the company which owns the web browser extensions ‘Adblock‘ and ‘Adblock Plus’. Their strategy is to deal with Ad recovery companies as mercenaries. These... Read more...

Premium publishers such as Forbes, The Washington Post, and GQ are experimenting with ad block walls. It isn’t clear whether this is an effective approach of monetization due to the following observations. Ad-block simply detects ad-block users and prevents them from accessing the website until they have either turned off their ad blocker, subscribed to... Read more...

Back in 2010 I was walking out of ‘8 Canada Square’ (HSBC’s HQ in London) on a high. I had just said goodbye to my colleagues on the syndicated loans team after previously handing in my resignation. An exciting new life building my first company lay before me. After I returned my security badge to... Read more...

As the industry grapples with unwinding the causes of ad blocking and fake news dissemination, scrutiny is now turning towards vendors that facilitate clickbait advertising. Whereas content recommendation ad networks used to evade serious inspection from a user experience standpoint, attitudes are now changing. The impact of serving low-quality content recommendations is starting to be... Read more...

Towards the end of last year, I published a post expressing concern over an emerging trend wherein a small number of publishers were starting to put up ‘plea walls’ against visitors with ad blocking software running, thereby denying them access to content unless they deactivated their blocker. Since then, several other publishers have followed suit, all who’ve implemented their... Read more...

We’re often asked about the future of ad blocking, both in terms of consumer adoption and the digital ad industry’s reaction to it. Fortunately, this is a marked change to the end of 2014, when we were testing our beta solution ‘in stealth mode’ with publishers. Back then, ad blocking was a little-known phenomenon – barely on the industry’s... Read more...

In recent weeks, we have witnessed the German tabloid Bild.de and the UK business news site City A.M. put up ‘plea walls’ against consumers who are running ad blocking software. These users are presented with a simple choice – turn off your ad blocker or go away. Most of the publishers we speak with are not considering taking such action,... Read more...

Recently, a blog post was published by an administrator of the ad blocker filter list ‘EasyList’ that is directly aimed at Yavli. The post is titled ‘Issues with Yavli Advertising’. For those who are not familiar, EasyList is a very long list of ad servers and ad code that the major ad blocking extensions use by default... Read more...

I’ve always been of the opinion that digital content is one of the best value products we will ever consume in our lives. Content you consume online helps you study for your college degree, research for that big presentation at work, lighten your mood after a tough day, plan your next trip around the world, or make the perfect pecan pie. It enriches our existence at every level, every step of the way. Read more...