Premium publishers such as Forbes, The Washington Post, and GQ are experimenting with ad block walls. It isn’t clear whether this is an effective approach of monetization due to the following observations. Ad-block simply detects ad-block users and prevents them from accessing the website until they have either turned off their ad blocker, subscribed to... Read more[...]

We’re often asked about the future of ad blocking, both in terms of consumer adoption and the digital ad industry’s reaction to it. Fortunately, this is a marked change to the end of 2014, when we were testing our beta solution ‘in stealth mode’ with publishers. Back then, ad blocking was a little-known phenomenon – barely on the industry’s... Read more[...]

In recent weeks, we have witnessed the German tabloid Bild.de and the UK business news site City A.M. put up ‘plea walls’ against consumers who are running ad blocking software. These users are presented with a simple choice – turn off your ad blocker or go away. Most of the publishers we speak with are not considering taking such action,... Read more[...]